It Hugs Back
MP3: Other Cars Go

A powerful, stylishly American, night-time imagination of pop; dreaming the same scene every night. Colours are more vibrant, scenery is more specific, and the pace is faster the more tired you are. It’s long, but like in a dream-world there’s exhilaration before exhaustion. Even gliding through clouds of feedback and distortion, above predictable seas, is familiar in a dream: not the least bit startling.

It Hugs Back are now part of the revamped, but still super & hi-quality, 4AD label. Album this summer, very excited.

******

The proposed weekly round-up did not materialise on Sunday, I spent a few hours looking for and finding really good new music instead.

Basically, last week Coldplay & Portishead overtook all of the internet, few stood a chance. Also NME magazine decided to work a little bit harder on editorial & planned a revamp. More new bands, and more user interaction! Sounds like the Internet to me. And with the website reaching 30 times as many people as their magazine, this may be their last stand.

“This refresh work will further enhance NME’s credibility” … “The first issue showcasing the new design runs alongside a partnership between indie band Coldplay and NME”. Refresh. Coldplay. Partnership. Credibility.

[photo credit: good day]

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